To develop a new brand and creative platform for the Guy’s Urban Challenge event, with the aim of increasing the overall number of participants and Event Income.
Guy’s Urban Challenge (which supports Evelina London Children’s Hospital and the Cancer Centre at Guy’s Hospital), has been running since 2015. Building on the success of previous years we redesigned the brand to make it more identifiable and impactful.
A lot of the Event’s supporters have a corporate connection either to the area or to the hospital. It was important for us to appeal to them during their commute to work (or during work) and capture their attention in this environment. We created posters, floor stickers, flyers, banners, event collateral and digital assets.
The event revamp delivered a 41% increase in participants and 63% increase in income from the previous year.
Guy’s Urban Challenge was a big success! We had our highest number of sign-ups to date.
22nd May 2020