An introduction to applying Behavioural Science to Charity Fundraising

At On Agency, we call our approach Behavioural Fundraising. This unique approach is a combination of behavioural science insight, fantastic creative and data targeting. It sits at the heart of everything we do. It’s how we deliver fantastic results for our clients, and why they work with us for many years.

In this paper we turn to the first arm of our approach: behavioural science. With so much research out there it can be difficult to know where to start. So to help all fundraisers understand how to apply behavioural science to help drive better results, we’ve compiled all the key principles here.

We cover:

1. Opportunities in fundraising to leverage behavioural insights.

2. The key biases that we use in behavioural fundraising.

3. A guide to ethics and applying these insights appropriately.

Interested? Download the paper here, and feel free to get in touch at hello@onagency.co.uk to learn more about how behavioural fundraising can work for you and the difference its already making for others.


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