At the start of our 21st year, On Agency, the fundraising specialist marketing agency based in Brighton, is putting employee welfare at the top of the agenda. Starting on Monday 8th January 2018, we’re giving an hour back to every employee every day without reducing pay!

This bold idea was proposed by On Agency’s Data Executive, Benjamin Jarrett. Benjamin was inspired by his research into Swedish workplace trials, which found that by cutting hours it is possible to increase productivity, with staff ‘banking’ the benefits of more personal time.

Shorter hours led to an increase in staff morale, a decrease in staff turnover rates and added to employee happiness. Making more by working less – isn’t that the dream?

Christopher Nield, Executive Creative Director, said, “As a creative agency, we believe we’ll do our best work by making activities more focused with fewer distractions. No more pointless meetings! It’s precisely because we want to do a good job for our clients, while caring about each other’s well-being, that we’re all looking forward to making this initiative work.”

A Third Sector specialist, On Agency delivers fundraising campaigns rooted in insight, data and behavioural science. Our vision is to create a better, fairer, and happier world. Now we’re making sure the work/life balance of our own team is given serious consideration.

Christopher Nield added, “On Agency’s approach has always been evidence-based, and the evidence from companies like Toyota and Google shows that you can work fewer hours, be more productive and achieve greater job satisfaction.

“We’ve recommended that our charity partners test and test again, so let’s put our money where our mouth is and test this ourselves. What if being more rested or having more leisure time means that our team is even better at coming up with winning campaigns? Let’s find out.”

The Swedish trial was undertaken to understand the impact of a shorter working week over a two year period. Results found that sick leave was lowered by 10%, as well as people feeling less stressed and more alert. Overall morale also increased, as it gave people the ability to think about their day ahead and take control of their own workloads, while also getting more personal time.

On Agency Director, Simone La Corbinière said, “The potential upsides were just too great for us to ignore. If we can improve our work-life balance while improving productivity and continuing to provide a brilliant service to our charity clients, that’s a win for everyone.”

To make this trial a success, the On Agency team will streamline daily work practices by cutting out time on social media, cutting down on the number of people attending meetings and cutting down on meetings themselves.

Making this progressive step highlights the new direction work life is going and On Agency are delighted to be one of the organisations leading the way by promoting a healthier and happier work-life balance. We will begin the trial in early January and run it for three months, monitoring the benefits and any unforeseen downfalls, before evaluating our findings. We’re looking forward to sharing the outcome of the initiative with the marketing and fundraising sectors.



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