BOGSTACLE: when you take a great idea and flush it down the toilet

BOGSTACLE mass participation event, WaterAid

Today we’re lifting the lid on a filthy new brand for WaterAid’s muddy obstacle race – that’s right, we’re launching BOGSTACLE! We’ve been getting our hands dirty: think poo emoji medals, think toilet talk, think wiping out the competition and there you have it – feisty fundraising that makes a huge splash…

Once called Tough Sh*t, this muddy, totaloolly toilety obstacle run became our cheeky challenge.

Mission: rename and rebrand the event. Tailor messaging and design to both corporate, competitive audiences and just-for-fun Hen party posses.

Proud might be the wrong word but we’re pretty damn chuffed with our pooper duper puns and beat the bog fighting talk. But don’t take our word for it…

‘It was great working with On to rebrand our event. They impressed us during the pitch with the amount of thought they’d given to the event format and proposition. They then managed a fun event renaming workshop for us before we worked together to create some great creative concepts along with an innovative strategy for marketing and fundraising. On were very flexible and responsive throughout the project, which was very useful considering our deadlines and the variety of internal stakeholders we were working with.’  

–  WaterAid, Bog-beaters and all-round Bogaletes.

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If you have an event you’d like our help with please don’t hesitate to contact us.

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