Services.

Our range of services is born from our obsession with data. Our clients have the unique opportunity to mix-and-match from over 20 products to create a cost-effective strategy suited to their business objectives.
Click the boxes below to tell us your fundraising objectives and we’ll show you the products and services that could benefit you.

How can we help you?

“Develop my brand”
“Improve my appeals”
“Use data more effectively”

None of the above? Just show me capabilities

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Wrap up a campaign with

Appeal Results Reviews

Upon completion of your appeal we provide in-depth analysis of your results, weighing performance against targets. This makes it quick and easy for you to visualise your success in key areas such as gross income, number of responses, average gift, response rate, ROI and Gift-Aid uptake. Donations are also presented in correlation to the asks that donor received.

Don’t take even a single statistic for granted – our reporting helps you stay ahead in every facet of your campaign.


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Know your audience better through

Qualitative Research

Qualitative research reveals the kind of data that can only be gleaned from sitting across the table from your donors, which is exactly what we do. Using a combination of focus groups and one-to-one interviews, we acquire insights unique to you – the kind other organisations in your niche won’t have. Before we sit down with your donors, we’d love to sit down with you.

Contact us today to know more about our research.


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Understand your donation process with

Supporter Journey Planning

By tracing your donations back to the source, you get a clear idea of your donors’ motivations. We use Supporter Journey Planning to map your donation process across all touchpoints, from the moment a letter comes through a donor’s mailbox, to the moment they visit your website, to the moment they see you on television. Having a clear plan allows you to optimise every step, making your journeys relevant and persuasive.

Ask us how Supporter Journey Planning can help you to grow and retain your donor base.


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Get to know your donors like never before using

Lifetime Value Analysis

Every recruitment campaign teaches you something new about your supporters. The question is, can you amalgamate that data into a simple visualisation? Our Lifetime Value Analysis takes key learnings from every test and campaign you have run to inform the strategy of your future campaigns. Lifetime Value Analysis shows you which recruitment activities and channels are most profitable.

Contact us now to find out more.


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Innovate! With

New Product Development

The beauty of fundraising is that there is no one-size-fits-all approach, which is why we look far beyond the safe and obvious answers to your brief. With a strategy in place, we find product development can benefit organisations looking to reach new audiences, wanting to further their relationships with current supporters, or who are looking to expand their range of income streams.

If you’re wondering what products will benefit your organisation, talk to us today.


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Gain new supporters with a

Recruitment Strategy

To grow your audience, you must know who to target, where to find them, when to approach them, what media they’ll be receptive to, what messaging will resonate with them – and sometimes, how to ask a second, third or fourth time. We love creating recruitment strategies – it’s where we really get to show off our expertise in both data and planning.

If you’re looking to run a recruitment campaign, put us to the test.


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Improve your first impression with

Welcome Process Development

Welcoming a new donor to your organisation is critical to ensuring a profitable relationship. With Welcome Process Development, we create an on-boarding strategy that ensures you make a great first impression. Welcome Process Development also helps your organisation measure and report on the ROI of recruitment, maximise the value of new donors and improve your already-existing welcome processes.

Want to know how it can benefit you? Speak to us to find out.


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Speak to a donor locally with

Geodemographic Analysis

With a focus on the UK including Northern Ireland, our geodemographic analysis teaches you about how your supporters behave, according to which parts of the country they are in. Do you have a particularly strong following in Manchester? Are Londoners more likely to respond to an appeal? Is your average gift highest in Cardiff or Edinburgh? These are just some of the questions we can answer – meaning better targeting of supporters depending on their region.

Ready to get started?


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Start anew, or improve your existing

Legacy Strategy

If you’re ready to start a legacy campaign, or if you would like to improve your existing legacy programme, we can help. Our experience has taught us the many ways people react to legacy asks, why they choose to remember certain organisations (and not others), and the barriers they face to leaving a gift in their Will. We organise or re-organise your strategy in a way that’s both on brand and behaviourally-focused.

Ready to get started?


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Let us take care of your

Brand refresh

We understand your brand guidelines are much more than Pantone references and tone of voice recommendations. That’s why we start with your donors, looking at the things that connect them to your cause, your mission and your organisation. Everything we provide– from logo designs to photography style guides – is inspired by our understanding of your audience.

So if you’re ready for a make-over, talk to us.


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Or, let’s work together in a

Brand workshop

Of course, there’s no one that understands your organisation quite like you, which is why we would love to involve you in the rebranding process. Our workshops challenge your key stakeholders to reflect on their own likes and dislikes. Through their understanding, we develop a strategy that empowers every asset of your brand – from your tone of voice, to your logo, to your shop fronts, to your staff uniforms, and beyond.

International organisation? No problem. Ask us how we can help you.


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Accelerate business growth with

Growth Planning Strategy

Perhaps your organisation has grown much larger than you were prepared to handle, or maybe your growth has unexpectedly stagnated. Whatever the case, our business growth strategies (the kind you would normally expect from a business consultancy) help you to understand and allay your unique business challenges. We go the whole way, not just leaving you with a list of recommendations, but taking responsibility for implementing them too. Is it time to grow your organisation?

Speak to us to find out how we can help.


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Work out a communications strategy with our

Proposition workshop

Tone of voice is one thing, but knowing which words to use isn’t always the most important aspect of communication – especially if your organisation works internationally. Our proposition workshop focuses on your brand communications at all levels, starting with your business’ modus operandi. After uniting your leaders and stakeholders to decipher the unique truths behind your organisation, we help you to roll out your new proposition – to your letterheads, your website, even your internal documents.

Want to know more? Just ask.


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Dominate the ad breaks with

TV production

As one of only a few agencies that specialises in direct response television advertising, we can guide you through the whole process, from production to media buying. DRTV is an incredible opportunity for growing organisations seeking brand exposure with a measurable ROI. Ready to broadcast your next TV spot?

Speak to us today.


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Reach donors at home with

Direct mail

Direct mail is at the heart of our agency, and without a doubt our speciality. We take a traditional approach to direct mail to ensure our content is both highly engaging, refreshingly personal and has that sought-after ‘wow’ factor. Direct mail is the format that uses On Agency’s data and creativity services to their highest potentials – and we’re sure it can work for you.

Speak to us to learn more.


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Get noticed online with

Digital Fundraising

We are one of only a few agencies that specialises in direct response digital fundraising. We take a creative-led, full service approach to digital, with all channels included in our remit: website content, social media content, banner advertising, search engine marketing, and many more. Are you making the most of your digital potential?

Speak to us today to find out.


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Get people on board with

Mass-participation events

Bake sales, marathons and silly costumes – this is giving in the 21st Century. We provide a full-service approach to events. Our strategies help you to on-board new supporters, spread the word via media, maximise potential gifts and develop the brand of your event.

If you’re ready to get the party started, speak to us now.


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Amass data with

Quantitative Research

Confidence comes from knowing that your ideas have been rigorously tested to ensure risk is mitigated and return on investment is measured. The best way to achieve this confidence is through quantitative research. We handle the whole process, from strategy, to execution, to reporting. The insights revealed are exclusively yours. With so many forms of quantitative research available, we believe it can benefit any organisation

Why not put it to the test?


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Organise your data with

Data Audit

You face many business problems, and the answers can often be found in your existing data. But can you connect the data you have to show connections beyond the obvious? Do you have the data you need and, if not, how can you obtain it? Our data audit helps you to see what you’ve missed, what you need, and whether your existing data holds the answers to your problems. Can a data audit help your organisation?

Speak to us today to find out.


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Split donors into new segments with

Segmentation Review

After a data audit, we use Segmentation Review to re-organise your donor groups. This gives you much more granular data, which helps you to tailor your communications with far greater accuracy. We can reveal audience segments you never knew existed, and help you to understand why people fall into certain donor groups.

Speak to us today to find out more.


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Better feedback on Direct Mail campaigns with

Fulfilment of Direct Mail

After a Segmentation Review, we can use your newly-organised data to inspire our creative. Personalised and multi-variable copy ensures no two donors will ever receive the same letter. Asks can be personalised according to a donor’s previous donations and segment characteristics. Strategic use of individualisation is our secret weapon for direct mail success and we look forward to sharing it with you too.

Speak to us now to get started.


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Find out more

Get in touch to find out more about the great services we can offer you. Contact us by phone or simply fill out this form and one of our advisors will get back to you.