My Aunt Lesley is amazing. She has the biggest heart and gives to loads of different charities. She loves cats and dogs. She can’t bear the thought of children going…
A car crash, a gradient, and the power of a single word
Hey you there, Mr Name, in your pants on the sofa…
One giant magnet. One gargantuan step for fundraising at The Christie.
It’s 7 tonnes. It’s as heavy as a bus. It’s the biggest magnet any of us will ever see. But what has a magnet got to do with cancer research at…
On Flying Unicorns…
When it comes to fundraising, there was a landslide in the U.S. election
ACCA – the fundraising copywriting formula you need to know
I’m sorry to betray my fellow copywriters like this, but let’s be fair guys, this is our worst-kept secret… Copywriting really isn’t all that creative. The truth is, it’s incredibly formulaic….
