
On Flying Unicorns…
A wise copywriter once said, ‘there is no such thing as mental block.’ And Bob Levenson has written so many award-winning quips about the VW Beetle (‘It makes your house…

ACCA – the fundraising copywriting formula you need to know
I’m sorry to betray my fellow copywriters like this, but let’s be fair guys, this is our worst-kept secret… Copywriting really isn’t all that creative. The truth is, it’s incredibly formulaic….