On our minds.

Popular topics: Thought Leadership,

On Flying Unicorns…

A wise copywriter once said, ‘there is no such thing as mental block.’ And Bob Levenson has written so many award-winning quips about the VW Beetle (‘It makes your house…

One giant magnet. One gargantuan step for fundraising at The Christie.


13 proven ways to improve your charity DM


ACCA – the fundraising copywriting formula you need to know

I’m sorry to betray my fellow copywriters like this, but let’s be fair guys, this is our worst-kept secret… Copywriting really isn’t all that creative. The truth is, it’s incredibly formulaic….


When it comes to fundraising, there was a landslide in the U.S. election


Why incentives incense Auntie Lesley


Hey you there, Mr Name, in your pants on the sofa…

…<in the red beret drinking an oat milk latte in your local independent cafe><running a half marathon at 4am while your Fitbit counts your steps>… Did you know I could…


A car crash, a gradient, and the power of a single word