On our minds.

Popular topics: Thought Leadership,
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On Flying Unicorns…

A wise copywriter once said, ‘there is no such thing as mental block.’ And Bob Levenson has written so many award-winning quips about the VW Beetle (‘It makes your house…

One giant magnet. One gargantuan step for fundraising at The Christie.

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13 proven ways to improve your charity DM

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ACCA – the fundraising copywriting formula you need to know

I’m sorry to betray my fellow copywriters like this, but let’s be fair guys, this is our worst-kept secret… Copywriting really isn’t all that creative. The truth is, it’s incredibly formulaic….

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When it comes to fundraising, there was a landslide in the U.S. election

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Why incentives incense Auntie Lesley

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Hey you there, Mr Name, in your pants on the sofa…

…<in the red beret drinking an oat milk latte in your local independent cafe><running a half marathon at 4am while your Fitbit counts your steps>… Did you know I could…

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A car crash, a gradient, and the power of a single word