A wise copywriter once said, ‘there is no such thing as mental block.’ And Bob Levenson has written so many award-winning quips about the VW Beetle (‘It makes your house…
One giant magnet. One gargantuan step for fundraising at The Christie.
13 proven ways to improve your charity DM
ACCA – the fundraising copywriting formula you need to know
I’m sorry to betray my fellow copywriters like this, but let’s be fair guys, this is our worst-kept secret… Copywriting really isn’t all that creative. The truth is, it’s incredibly formulaic….
When it comes to fundraising, there was a landslide in the U.S. election
Why incentives incense Auntie Lesley
Hey you there, Mr Name, in your pants on the sofa…
…<in the red beret drinking an oat milk latte in your local independent cafe><running a half marathon at 4am while your Fitbit counts your steps>… Did you know I could…
A car crash, a gradient, and the power of a single word
